Post by account_disabled on Jan 6, 2024 8:52:01 GMT
FOCO, acronym for Content Formats, is the classification of 140 different ways of producing Branded Content and was launched by the BCMA Spain (Spanish Branded Content Association). This is a unique initiative that has been presented in Spanish, although examples from all over the world are provided within this document. The objective of FOCO is to improve knowledge about Branded Content and, therefore, this document is universally accessible and free . The guide offers itself as a reference tool. Its authors describe it as a useful and valuable source of inspiration thanks to its breadth and depth. The association's Creation and Innovation Commission set itself this first challenge in 2018. Almost three years later, the guide is the result of the work of professionals from different agencies, production companies, media, consultancies and advertisers , both from the world of advertising and Of content.
If you do not see the embedded video correctly, click here The official presentation of FOCO FOCO was presented in a session presented by Ana Lorenzo, manager of BCMA Spain, also thanking Pablo Muñoz, Executive Phone Number List VP, for his support of this commission and project, as well as Flash 2 Flash, for its work in web development. All the professionals who have collaborated in the development of the guide had their moment of prominence, especially those who have been most involved with the project: – Chema Cuesta , Creative Director of The&Partnership Spain – Iván Ramos , Head of Innovation at WINK –Juan Miguel Lapido , Global Design Director of Condé Nast Creative Studio – Markos García , Creative Director of GOOD – Miguel Escribano , Founder Executive Producer at HAROLD Entertainment – Roger Casas-Alatriste , Founder and Director of El Cañonazo Transmedia – Sunde J. Sastre , Founding Partner and Creative Consultant at CØLLAGE speakers in focus presentation Chema Cuesta and Miguel Escribano were in charge of explaining what FOCO was and why it was necessary to work on something like this from the BCMA.
When this commission was launched, there was a lot of content, but also a lot of confusion in the sector about what is and what is not Branded Content ," they explained. They put all their efforts into giving prominence to teamwork through the union of talent and the efforts of different professionals who gave birth to this project. The steps and different challenges involved in getting to what they were presenting were explained by Roger Casas-Alatriste. After multiple challenges, such as the lack of references when leaving audiovisual formats, or the complexity of the digital category, interactivity was finally defined as the differentiating feature. For his part, Sunde J. Sastre, whose involvement was especially important, explained the four levels of classification proposed until reaching the final format: 1. The nature of the content : At this point, the five large blocks on which FOCO is structured emerge: Editorial, Audiovisual, Sound, Experiential and Interactive Digital. These include up to 140 different formats, not counting content platforms, which also occupy space on the web. 2. Distribution channel : How that content is distributed 3. Identify the class : Here the reference is whether there are characteristics that help us group one content against another.
If you do not see the embedded video correctly, click here The official presentation of FOCO FOCO was presented in a session presented by Ana Lorenzo, manager of BCMA Spain, also thanking Pablo Muñoz, Executive Phone Number List VP, for his support of this commission and project, as well as Flash 2 Flash, for its work in web development. All the professionals who have collaborated in the development of the guide had their moment of prominence, especially those who have been most involved with the project: – Chema Cuesta , Creative Director of The&Partnership Spain – Iván Ramos , Head of Innovation at WINK –Juan Miguel Lapido , Global Design Director of Condé Nast Creative Studio – Markos García , Creative Director of GOOD – Miguel Escribano , Founder Executive Producer at HAROLD Entertainment – Roger Casas-Alatriste , Founder and Director of El Cañonazo Transmedia – Sunde J. Sastre , Founding Partner and Creative Consultant at CØLLAGE speakers in focus presentation Chema Cuesta and Miguel Escribano were in charge of explaining what FOCO was and why it was necessary to work on something like this from the BCMA.
When this commission was launched, there was a lot of content, but also a lot of confusion in the sector about what is and what is not Branded Content ," they explained. They put all their efforts into giving prominence to teamwork through the union of talent and the efforts of different professionals who gave birth to this project. The steps and different challenges involved in getting to what they were presenting were explained by Roger Casas-Alatriste. After multiple challenges, such as the lack of references when leaving audiovisual formats, or the complexity of the digital category, interactivity was finally defined as the differentiating feature. For his part, Sunde J. Sastre, whose involvement was especially important, explained the four levels of classification proposed until reaching the final format: 1. The nature of the content : At this point, the five large blocks on which FOCO is structured emerge: Editorial, Audiovisual, Sound, Experiential and Interactive Digital. These include up to 140 different formats, not counting content platforms, which also occupy space on the web. 2. Distribution channel : How that content is distributed 3. Identify the class : Here the reference is whether there are characteristics that help us group one content against another.