Post by account_disabled on Mar 11, 2024 9:00:10 GMT
Text To Shop by Walmart is a new experimental service that allows customers of the well-known brand to search and purchase products using chat. The system is based on AI and uses a virtual assistant that offers a personalized shopping experience. Alessio Pomaro Alessio Pomaro 28 Oct 2021 •4 min read Text To Shop: A new take on e-commerce from Walmart Text To Shop: A new take on e-commerce from Walmart Walmart is working on a new feature, Text To Shop , that allows customers to shop through an entirely new experience: chat. In reality this is a novelty from the point of view of e-commerce , but not from that of user interaction. And this is precisely the winning aspect! The brand, in fact, describes the functionality by saying... Text to Shop is the new, free way to text message items to your Walmart cart, just like you chat with your friends. The project stems from Walmart's Store No.
Research and development incubator with the goal of designing India Mobile Number Data the e-commerce of the future . Among the sectors in which it operates, we find: " Conversational Commerce ", " Frictionless Checkout ", " In-Store Digitization ", " Shopping Automation ". How does it work? The Text to Shop feature is designed to connect to existing Walmart accounts. Once authenticated, users can send text messages to the brand's virtual assistant , which uses artificial intelligence to find products, add them to the cart and modify it, schedule a delivery or make a payment. It is not just a bot that receives commands and executes them ( like the classic Telegram bots ), but the AI understands questions in natural language , so users can ask for information on products and services, even without using the precise names. Furthermore, the user experience is personalized by using data from previous purchases and searches to shorten search sessions , increasing the chances of offering interesting products, without the risk of having to choose too many options.
We use the same technique in a Google Action that we are creating for a large-scale retail trade brand. “We're learning a lot about when and how customers prefer a conversational experience, and we look forward to making this more widely available in the future. By understanding our customers' preferences, we also solve the paradox of choice and save them time by serving up what we know they love best. Most importantly, we offer Walmart customers the opportunity to shop no matter where they are, and to communicate naturally by simply asking for what they want, any way they want”.
Research and development incubator with the goal of designing India Mobile Number Data the e-commerce of the future . Among the sectors in which it operates, we find: " Conversational Commerce ", " Frictionless Checkout ", " In-Store Digitization ", " Shopping Automation ". How does it work? The Text to Shop feature is designed to connect to existing Walmart accounts. Once authenticated, users can send text messages to the brand's virtual assistant , which uses artificial intelligence to find products, add them to the cart and modify it, schedule a delivery or make a payment. It is not just a bot that receives commands and executes them ( like the classic Telegram bots ), but the AI understands questions in natural language , so users can ask for information on products and services, even without using the precise names. Furthermore, the user experience is personalized by using data from previous purchases and searches to shorten search sessions , increasing the chances of offering interesting products, without the risk of having to choose too many options.
We use the same technique in a Google Action that we are creating for a large-scale retail trade brand. “We're learning a lot about when and how customers prefer a conversational experience, and we look forward to making this more widely available in the future. By understanding our customers' preferences, we also solve the paradox of choice and save them time by serving up what we know they love best. Most importantly, we offer Walmart customers the opportunity to shop no matter where they are, and to communicate naturally by simply asking for what they want, any way they want”.