Post by account_disabled on Mar 12, 2024 10:32:07 GMT
The science to break through the clutter and create impactful brand moments. Our firsthalf winners stand out even more because of the unusual circumstances we now face. Their success in many respects can be equated to their ability to seize the moment and combine timing relevance and context to spark unique moments and experiences. In every case the highlighted brands connected with consumers on a deeper level be it a desire to get outdoors and embrace their DIY side or by offering value during uncertain economic times.
For example brands like Jameson and Contadina highlighted in Costa Rica Mobile Number List Breakthrough Moments sparked a bit of nostalgia and comfort in reminding us of simpler happier times. In the end these winning campaigns are a great reflection of our circumstance and the new normal resulting in exceptional viewability and ClickThrough Rates CTR as high as . more than times higher than the industry benchmark. In general for brands looking to connect and engage consumers its best to keep the following in mind Delivery Timing Locationbased marketing emphasizes timeliness for advertisers above all. The ad campaigns that had breakthrough moments all have that in common they engage the right consumers at the right time and in the right channels including online and instore when they were in the purchase process.
Engaging Creative At the heart of every high performing campaign is great messaging and creative. In every case these topperforming creatives tapped into key macro trends and were in some ways nostalgic with a strong connection to tradition like Jamesons St. Patricks Day Bring the Bar Home. jameson breakthrough moments Each moment succeeded in grabbing the consumer with strong visuals including animation interactive along with powerful copy. Information Offer At the end of the day the offer and content matters be it a discount reward or product information including product benefits.
For example brands like Jameson and Contadina highlighted in Costa Rica Mobile Number List Breakthrough Moments sparked a bit of nostalgia and comfort in reminding us of simpler happier times. In the end these winning campaigns are a great reflection of our circumstance and the new normal resulting in exceptional viewability and ClickThrough Rates CTR as high as . more than times higher than the industry benchmark. In general for brands looking to connect and engage consumers its best to keep the following in mind Delivery Timing Locationbased marketing emphasizes timeliness for advertisers above all. The ad campaigns that had breakthrough moments all have that in common they engage the right consumers at the right time and in the right channels including online and instore when they were in the purchase process.
Engaging Creative At the heart of every high performing campaign is great messaging and creative. In every case these topperforming creatives tapped into key macro trends and were in some ways nostalgic with a strong connection to tradition like Jamesons St. Patricks Day Bring the Bar Home. jameson breakthrough moments Each moment succeeded in grabbing the consumer with strong visuals including animation interactive along with powerful copy. Information Offer At the end of the day the offer and content matters be it a discount reward or product information including product benefits.